Stories from the marketplace.
Stories, guides, and ideas on commerce in Africa — written by people building it.
5 Ways To Prepare Your Online Storefront For the Holiday Rush
Discover 5 practical ways to prepare your online storefront for the holiday rush, attract more customers, manage orders, and increase seasonal sales.
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How To Make Money in Nigeria With Shopnest
Discover how to make money in Nigeria with Shopnest by selling products online, becoming a supplier or dropshipper, and building an online business with your own storefront.

Stop Selling with WhatsApp Images Alone: Why Your Shopnest Storefront Link Is Better for Your Business
Discover why sharing your Shopnest storefront link on WhatsApp is better than sending product images. Learn how to showcase products, reach more customers, simplify ordering, and grow your business on

Dropshippers and Suppliers in Nigeria: Discover Where to Connect, Source Products, and Grow Your Business
We understand there’s a $131bn funding gap that threatens the growth of Nigerian Businesses.

How to get paid as a creator in Nigeria (and stop chasing brands in your DMs)
You already move people to buy. Here is how Nigerian creators turn sponsored posts, reviews and UGC into services businesses can order, and get paid straight to their own bank account.

How to Keep Track of WhatsApp Orders Without Losing Any
You are scrolling at 10pm looking for the woman who asked about the blue one. Here is a plain system for tracking WhatsApp orders — order numbers, one list you actually keep, and a confirmation message that stops the back-and-forth. Works with just your phone.

How to Send Order Confirmations to Buyers Automatically
You type the same confirmation forty times a day and still get Tuesday wrong. Here is what a good order confirmation contains, a copy-paste WhatsApp template you can use today with no software, and where automation fits once typing is no longer the fix.
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